Showing posts with label Alex Faickney Osborn. Show all posts
Showing posts with label Alex Faickney Osborn. Show all posts

Friday, February 4, 2011

Alex Osborn

The author of the book called Applied Imagination: Principles and Procedures of Creative Problem Solving; in which brainstorming, a group creativity technique designed to generate a large number of ideas for the solution of a problem was popularized:


Alex Faickney Osborn (1888-1966)

[source: 101 Activities for Teaching Creativity and Problem Solving, VanGundy, Arthur B., John Wiley & Sons, Inc., 2005]
Brainstorming pioneer Alex Osborn was a master at using perspective changes to suggest new ideas. He developed a list of seventy-three idea-spurring questions designed to create new perspectives. His list included such questions as:

• What other product (problem) is like this one (adapt)?

• How could I change this product (modify)?

• How could I add to this product (magnify)?

• What could I take away from this product (minify)?

• What could I use instead of this product or a portion of it (substitute)?

• How could I alter this product’s composition (rearrange)?

• How could I turn this problem around (reverse)?

• What could I put together to make a new product (combine)?

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